Spoonful of Sugar

I’m so excited about this next project that designer Leen Sadder, a graduate student in the SVA Designer as Author program, conceptualized. For Stefan Sagmeister’s class, “Can design touch someone’s heart?”, Leen chose to dress up as Mary Poppins and escort umbrella-less New Yorkers across the street on a rainy day. How great is that? In addition to the idea being pretty damn smart, she also adorned the umbrella with some beautifully hand-lettered lyrics to A Spoonful of Sugar. You can check out a few more images of the process and results right here.

Leen also handed out chocolate-dipped spoons, tagged with the message, “Sometimes all you need is a spoonful of sugar.”

Additionally, the Spoonful of Sugar project has a facebook page where some recipients commented about their experiences.


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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