States of Matter recently designed this lovely packaging program for Rivet & Sway, an online shopping boutique selling women’s prescription glasses. Unfortunately I don’t need a pair, because I’d love to check these out all of the interactive design details in person. Here’s a few more details about the shop and the team’s approach to the project:
Rivet & Sway is an online shopping boutique focused exclusively on women’s prescription glasses. With their own line of high-end frames and an experience that mirrors a favorite boutique, Rivet & Sway makes buying specs online, easy and fun with free home try-ons and free delivery of your chosen Rx glasses.
To punctuate the boutique store experience, we designed the home try-on and the final Rx packaging to be a multi-layered gift. To echo the name Rivet & Sway, we used metal, wax string and craft paper and contrasted it with flowing graphics and calligraphy.
The first package, the home try-on box, contains 3 pairs of frames with instructions and is designed so it’s easy for the customer to reseal the box and then drop off at their nearest mail box.
The first package, the home try-on box, contains 3 pairs of frames with instructions and is designed so it’s easy for the customer to reseal the box and then drop off at their nearest mail box.
