Stockholm Design Lab: Vårdapoteket Identity

The vibrant identity was designed by Stockholm Design Lab for Vårdapoteket, a Swedish pharmacy chain. What a breath of fresh air it would be to shop in such colorful environment, especially compared to the typical Duane Reade I frequent here in NYC. Plus, the colorful organ pattern reminds me of Josef Frank’s work—which I love—a perfectly appropriate reference since he adopted Swedish citizenship later in life.

via Co. Design


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

Articles: 4967