Stockholm Design Lab: Vårdapoteket Identity

The vibrant identity was designed by Stockholm Design Lab for Vårdapoteket, a Swedish pharmacy chain. What a breath of fresh air it would be to shop in such colorful environment, especially compared to the typical Duane Reade I frequent here in NYC. Plus, the colorful organ pattern reminds me of Josef Frank’s work—which I love—a perfectly appropriate reference since he adopted Swedish citizenship later in life.

via Co. Design


  1. Beautifully simple. To strip things down to a simple aesthetic and communicate so effectively seems so hard to do for designers who get lost in the excitement of photoshop and associated gadgetry. Brilliant stuff. Many thanks for posting.

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