The 99% Conference 2012 Identity & Branded Materials

I was lucky enough to attend the first ever 99% Conference back in 2009. It was awesome—I left feeling energized and inspired. But ever since then, for one reason or another, I haven’t been able to make it back—something I plan to rectify next year. I’m definitely disappointed I missed out of some of the incredible speakers, but I also have to say I wish I could have gotten my hands on all of the incredible materials designed for the event. This year, Behance’s own Matias Corea worked with designer Raewyn Brandon to develop the entire suite of materials, from badges to brochures to welcome bags, with the goal of “embodying the core 99% mission simply and beautifully: As Thomas Edison said, ‘Genius is 1% inspiration, and 99% perspiration.'”


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