Write Your Future

I thought it seemed apropos to start off the day with a project having to do with the currently-happening 2010 World Cup. A few designers from w+k studio—Brad Simon, Kelly Wright and Matt Blum—recently collaborated with artist Diem Chau to produce a PR kit celebrating the launch of Nike’s “Write the Future” campaign.

For the project Diem individually hand-carved 66 crayons with the likenesses of six World Cup stars. The crayons were then placed in a custom-designed wooden carrier within a clam shell presentation box. Only 11 kits were produced. How lucky to be one of the recipients! The details and craftsmanship are truly amazing.

Check out a whole lot more images and the amazing production details right here.

And in case you haven’t seen it yet—absolutely worth the 3 minutes it takes to watch—here is Nike’s full length “Write the Future” video.


  1. Great Work!

    But I don’t get one thing…
    The campaing shows Ronaldinho Gaúcho as the brazilian character, while the crayon represents Robinho. Doesn’t match. Why?

Leave a Reply

Your email address will not be published. Required fields are marked *