Write Your Future

I thought it seemed apropos to start off the day with a project having to do with the currently-happening 2010 World Cup. A few designers from w+k studio—Brad Simon, Kelly Wright and Matt Blum—recently collaborated with artist Diem Chau to produce a PR kit celebrating the launch of Nike’s “Write the Future” campaign.

For the project Diem individually hand-carved 66 crayons with the likenesses of six World Cup stars. The crayons were then placed in a custom-designed wooden carrier within a clam shell presentation box. Only 11 kits were produced. How lucky to be one of the recipients! The details and craftsmanship are truly amazing.

Check out a whole lot more images and the amazing production details right here.

And in case you haven’t seen it yet—absolutely worth the 3 minutes it takes to watch—here is Nike’s full length “Write the Future” video.


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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