I thought it seemed apropos to start off the day with a project having to do with the currently-happening 2010 World Cup. A few designers from w+k studio—Brad Simon, Kelly Wright and Matt Blum—recently collaborated with artist Diem Chau to produce a PR kit celebrating the launch of Nike’s “Write the Future” campaign.
For the project Diem individually hand-carved 66 crayons with the likenesses of six World Cup stars. The crayons were then placed in a custom-designed wooden carrier within a clam shell presentation box. Only 11 kits were produced. How lucky to be one of the recipients! The details and craftsmanship are truly amazing.
Check out a whole lot more images and the amazing production details right here.
And in case you haven’t seen it yet—absolutely worth the 3 minutes it takes to watch—here is Nike’s full length “Write the Future” video.
But I don’t get one thing…
The campaing shows Ronaldinho Gaúcho as the brazilian character, while the crayon represents Robinho. Doesn’t match. Why?
i want one… so will these be the market or ebay? that is automatic collectors item
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Nike PR press kit for their Write Your Future campiagn – Hand carved crayons – via: design work life…
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[…] Your Future” ad was chillingly good example of how the big guns come out to play. Here’s the accompanying PR Kit. […]