Inspiring Instagramers: josecabaco

Username: josecabaco
Name: Jose Cabaco
Info: Mel. Ana. João Pedro. Jack. Portland. Lisbon. Maputo. Creative Director at Nike.

José Cabaco is Nike’s Concept Creative Director at the C.O.D.E. (Center of Design Excellency) in Global Design . What else needs to be said? His Instagram account is seriously amazing, with over 11,000 inspiring photos, which made it incredibly difficult to narrow down what to share in this post!

José was born in Mozambique before moving to Portugal where he studied industrial design at IADE. In 2001 he started his own agency, Home, which merged with Grey in 2002. He then became Creative Director for Nike Europe at Wieden+Kennedy before moving to the flagship office in Portland, Oregon. He left Wieden+Kennedy for a brief stint at Euro (now Havas) before returning to Nike.

José captures everything from patterns and textures to architecture and scenes from his travels. Even the most simple subjects, like a bike rack or a light fixture, leave you wondering how those objects might inspire his own creativity. Or how a certain form he captures might end up in your next pair of sneakers.


I like to say that I’m a designer by day, blogger by night and photographer on the side. I started my career in package design before going into advertising, then B2B communications, a small stint back into packaging and I now work for a large digital agency. I am so lucky to get to do what I love every day, but I am always looking for creative outlets. My blog, Girly Obsessions, allows me to design something that represents me – my aesthetic and my obsessive personality! I love taking and editing photos, and am slightly addicted to Instagram and Lightroom. I also love to travel and explore. I love to bake. And most importantly, I just love to think creatively.

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