Here’s an interesting identity project by Brooklyn-based designer Amrita Marino:
Other Press is an independent publisher of print-on-demand books and multi-platform supported e-books. The logo for Other Press derives from the letters O and r that bookend the word Other. Or is also a conjunction that signifies an alternative choice. Other Press believes that their informed customers are always making empowered choices today about what they read, and the format they read it in.