As a personal project, designers Naomie Ross and Daniel Renda set out to rebrand Pastosa Ravioli Co., an NYC shop whose pasta they both grew up eating. Their intent was to transform the shop’s image from that of a generic corner deli to a gourmet italian food store, and as a result the new brand feels more upscale, authentic, handmade and true to their personal experiences with the shop and its offerings.
