Odding Wang: The Book of Red

Odding Wang‘s “The Book of Red,” a handcrafted notebook tribute to Pablo Picasso, is a beautifully made piece of paper cut storytelling by the artist/designer from Beijing.

“The Book of Red” is part of Odding’s series “Everyone Has A Story,” accompanied by “The Book of Black,” which won the Silver Lion Award in Design at Cannes Lions International Festival of Creativity in 2013. Both pieces are intricately crafted but charmingly simple, making an intelligent use of white and negative space to let simplicity tell the story.

After scrolling through the book below, be sure to read through “The Book of Black” and sneak a peek at more work on Odding’s website.

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Odding Wang: The Book of Red / on Design Work Life

Creative Credits
Client: Stationery Society (Wenfangjushe)
Copywriter: Odding Wang
Art Director: Odding Wang
Designer & Illustrator: Odding Wang
Creative Directors: Nils Andersson, Ronnie Wu, Donghai Liu
Photographer: Jinlong Lee

Garth
Garth

Garth is a do-it-all digital marketer/designer born and raised in the “City of Destiny,” Tacoma, Washington. He lives in Seattle, has a beard, enjoys pizza and coffee (not together) and tries to spread as much positivity as he can. He's at his best in a light, collaborative environment; he's at my worst when losing at Scrabble. Above all, he's always looking for ways to grow his brain.

Formerly the community manager for AmazonSmile and digital marketing manager at DRY Soda; he can now be found doing freelance graphic design, social media and marketing consultation.

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