Pizza Paradiso Branding

Pizza Paradiso was one of those small shops that we didn’t read about on Chowhound before we left for our trip. It just happened to be right across the street from our hotel in West Maui, and it was certainly a pleasant surprise.

It’s tough to tell who is behind the branding, as it’s credited to Hammer and Tongs on the site, but also listed in Asterisk Group’s portfolio. Either way, I’m loving the pizza peel wielding-mermaid logo, and the simple and sophisticated color palette—it’s what drew me in to the restaurant in the first place. But the food definitely kept us coming back. If you’re looking for an inexpensive meal in West Maui I would highly recommend it.


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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