The Plant: Union Jacks Identity and Collateral

London-based studio The Plant recently developed this spirited design work for Union Jacks, Jamie Oliver’s newest restaurant chain. They took an interesting approach to the identity and collateral development:

Our concept for the branding of the new chain is equally as challenging. Without a central identity system; no logo or color or typography, the identity is based on an attitude rather than a strict visual system. The attitude is born out of British post-war youth rebellion, with some classic British food institutions thrown in. The fish and chip shop, the greasy spoon, and the pub all make an appearance.

via Brand New


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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