Bond: Santa Claus Rebrand

For Icon Magazine’s re-design section, Bond bravely took on Santa Claus. Faced with the challenge of a dwindling number of believers, they gave Santa a bit of a facelift and provided him with some new brand guidelines to “help boost his credibility.” Here’s what they came up with:

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Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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