While browsing around Behance recently I stumbled upon the awesome portfolio of Clara Mulligan, who happens to be a Design Director at Creature. And as someone often drawn to restaurant branding, one of the projects that immediately stood out was their work for Kigo Kitchen, a “Pan-Asian, quick-fire lunch and dinner joint” with locations in Boston and Seattle.
I love the way they’ve layered the various elements—large scale, in-your-face type, brushed graphics and simple, geometric illustrations—to give the brand an exciting and dynamic personality. It definitely gives the impression that enjoying a meal at this restaurant will entail a fun, fast-paced and energetic experience.
Creative Director: Clara Mulligan, Steve Cullen
Design Director: Clara Mulligan, Steve Cullen
Designer: Clara Mulligan, Steve Cullen, Jordan Rundle
Account Management: Kate Radliffe, Jessica Hardy
Print Production: Stacy McCann
Electronic Production: Sacha Paul
(Side note: Creature also recently launched a super interesting rebrand for their own studio which is definitely worth a look. Check out the this post on Brand New for the details.)
[…] Designworklife. (2014). Creature: Kigo Kitchen Identity and Collateral. Retrieved from: https://designworklife.com/2014/01/16/creature-kigo-kitchen-identity-and-collateral/ […]
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