I was instantly drawn to this identity system when I saw the website on Typophile the other day. Designed by the Decoder Ring Design Concern (also a great poster resource), Hoboken Pie is a Jersey-inspired pizza joint located in Austin, Texas. Take a look right here for lots more images.
Great Design…loving the typeface and hipster look.
I discovered this fantastic logo system not on a design blog BUT through my brother who lives in Austin and was happy to report on the happy discovery of GOOD pizza in the city (something that he says is not too prevalent down there).