Lately I have discovered so many talented designers and clever projects through The SVA Designer as Author MFA program, and Mrs. Connection is certainly one of them. This project—a collaboration between Cristina Vasquez and Karin Soukup—was created for Stefan Sagmeister’s class, “Can Design Touch Someone’s Heart”, and conceived as a result of the popular Craigslist Missed Connections posts. The two women took on the persona of Mrs. Connection and headed to the subway to distribute letterpressed fortune teller flowers that also contained secret Craigslist posts inside. Be sure to check out the video that document’s the project in action below.
Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.