Push: Old Chicago Restaurant Re-Brand

Orlando, Florida based design studio Push recently completed a rebrand for Old Chicago, a national restaurant chain with a pizza, pasta and beer menu. Push’s heavily research-based approach resulted in a new brand language, hierarchy and positioning, which then encompassed everything from a new logo to packaging to interior and exterior designs. I have to say I love the result. The overall look feels pretty timeless, with a great balance of nostalgic and modern details, and will definitely appeal to a wide audience. Get a closer look by viewing Push’s case study right here.

via Brand New, The B-Side


  1. Its fitting the design firm is from Orlando, because I was gonna say this is a very Disney-esque graphic design. Fake nostalgic , nothing wrong with it, nothing new either.

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