Push: Old Chicago Restaurant Re-Brand

Orlando, Florida based design studio Push recently completed a rebrand for Old Chicago, a national restaurant chain with a pizza, pasta and beer menu. Push’s heavily research-based approach resulted in a new brand language, hierarchy and positioning, which then encompassed everything from a new logo to packaging to interior and exterior designs. I have to say I love the result. The overall look feels pretty timeless, with a great balance of nostalgic and modern details, and will definitely appeal to a wide audience. Get a closer look by viewing Push’s case study right here.

via Brand New, The B-Side


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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