Rhett Dashwood: Wade Showreel Packaging

For the Wade showreel packaging, Rhett Dashwood chose to take a hands on approach. He began by scouring second hand stores for suitable books, and then masked and sprayed each cover with a knocked out version of the Wade logo. The promos were then completed by carving a concealed panel out of each book to hold either a DVD or memory stick, resulting in a series of one-of-a-kind packages that are sure to be remembered.

Courtney
Courtney

Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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