Strawberry Shortcake gets a cell phone?

Now you have to understand, I was one of those girls who grew up with Strawberry Shortcake in the 80’s. I had a Strawberry Shortcake sleeping bag, and I can still clearly remember the sweet, powdery scent of the dolls. So i found it really interesting when I read about this rebranding effort from Hasbro. I get that they need to try to appeal to a whole new generation, and the original Strawberry looks outdated. But does she really need a cell phone? I don’t know about that.

She’s not the only one getting a makeover—read the full New York Times article here.

via Vulture


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

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