Tag Brand Identity

Leftloft is an Italian design firm with quite a range of work in their portfolio, from type design to environments. One project I was particularly drawn to is the branding of Car Sharing Italia. via Graphic Hug

I am usually not a fan of continuously animating logos, but this one does it so beautifully and subtly. Take a look.

As a life-long Red Sox fan I’ve been particularly interested in the rebranding the Red Sox have unveiled in the last week or so. Rather than giving an overview here, I’ll just point you in the direction of two great…

This has been all over design blogs lately, but in case you missed it, here is an inside look at the process behind the design of the Obama logo. I’m always fascinated by the processes that other designers go through…

Take a look at their new stationery system: From CA: “We needed to tell the story that things had changed at ID branding, and that brands don’t have just one monotonous voice, look or feel. Variable fonts within a constant…

The is the second branding program I’ve seen in the last month for a frozen yogurt chain (see this post here). And this one, designed by Asylum, is just as fun. Be sure not to miss Frolick’s really fun website…

I love the branding that Parisi completed for these two residential buildings in New York City, The Laurel and 246 W17. More work right here.

As a Boston native, Christmas shopping in Downtown Crossing was an annual ritual for me. So I was really excited to come across this project that branded the area. From what I gather, the large-scale branding and urban planning project…

I love this identity system designed for Snog—”the first frozen yogurt brand to hit British shores”—by London-based design firm, ico design. I also enjoy their incredibly clear and informative site design. The process photos alone provide a great deal of…

Being someone who isn’t around kids very often, I probably haven’t watched Nickelodeon since Pinwheel. But the other day someone mentioned to me how cool the mutating Noggin logo is, so I checked it out. And I love it. I…

I really enjoy this identity system from designer Fabien Barral (of Graphic Exchange and Harmonie Interieure fame). It’s definitely not my typical style, but I really like the restrained color palette and the fact that the system is bold and…

I love this identity system for AAYA, designed by London-based Ramon Marin. More beautiful work right here. via The Serif