I found the branding for Totem via the portfolio of Haley Fiege. Totem is a Canadian design collective of six designers and artists specializing in “the curious”. Their branding was a collaborative effort, and each logo was formed through a combination of elements picked by the members to personify themselves.

Totem 01

Totem 02


Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she possibly can.

Articles: 4967